Privacy Policy

Effective May 3,2023

This Privacy Policy describes how Dr. Michael Gordon (“we,” or “us”) uses, discloses, and processes the personal information of consumers (“you” and “your”), including California consumers within the scope of the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and related regulations (collectively, the “CCPA”). We recognize that you may be concerned about our use and disclosure of your personal information. Your privacy is very important to us, and the following will inform you of the information that we may collect from you, and how it is used, when you visit our website, submit your personal information through the website, or otherwise interact with us through the course of providing you our services (“Services”). By using our website, https://www.michaelgordonmd.com/ (the “Site”), you are accepting the practices described in this policy. We reserve the right to change this Privacy Policy at any time. If we change our Privacy Policy, we will post an updated version on the Site. Please check back periodically to see if our Privacy Policy has been updated. Updates to the Privacy Policy will be referenced by the "Effective" date shown above.

To the extent the information you submit or is collected by us is considered “Protected Health Information” (“PHI”) and subject to the data privacy and security requirements under the Health Insurance Portability and Accountability Act (“HIPAA”), we will comply with HIPAA and process your PHI in accordance with our Notice of Privacy Practices, located here: policy.https://www.newportortho.com/documents/content/2013-HIPAA-Privacy-Practices.pdf

Information Collection, Use, and Disclosure

We collect personal information about consumers for a variety of business reasons as indicated in the chart below. Please note the specific pieces of personal information we may collect about you can vary depending on the nature of your interactions with us. The term “personal information” as used in this Privacy Policy means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information does not include: (i) publicly available information or lawfully obtained, truthful information that is a matter of public concern; or (ii) any publicly available information or information that is deidentified or aggregate consumer information.

Category of Personal Information and Specific Pieces Collected

Categories of Sources from which Personal Information Collected

Purposes for Collection / Use

Categories of Third Parties to Which Disclosed

Identifiers

Personal information that includes real name, alias, postal address, unique personal identifier, online identifier, IP address, cookies that identify, email address, account name, search terms, what kinds of products you view, type of browser, time zone, or other similar identifiers.

  • Directly from you when you create an account, when you communicate with us, when you make a purchase, when we fulfill a purchase, and other activities where you submit personal information to us
  • Cookies we collect from you through browsing the Site
  • To register or maintain an account or subscribing to marketing emails from us
  • To perform a transaction
  • To fulfill a transaction with assistance of our affiliate
  • To provide customer support
  • To improve our Site in order to better serve you
  • To allow us to better service you in responding to your customer service requests
  • To ask for ratings, surveys, and reviews of services
  • To follow up with you after correspondence (live chat, email, or phone inquiries)
  • For marketing purposes to personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services
  • To register you for events or conferences
  • Service Providers who provide website hosting services for our Site
  • Service providers who provide order fulfillment services
  • Service providers who provide marketing services to us
  • Social media platforms used for advertising

Internet or other electronic network activity information

This includes browsing history, search history, and information regarding a consumer’s interaction with an internet website, application or advertisement

  • Directly from you
  • Cookies we collect from you through browsing the Site
  • To provide you with appropriate products, recommendations, and updates
  • To show you relevant ads while you are browsing the internet or using social media
  • To improve the Site, set default options, and provide you with a better experience
  • To maintain the safety, security and integrity of our property and Services, technology assets and business
  • Service providers who provide marketing services to us

Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

  • Directly from you
  • Cookies we collect from you through browsing the Site
  • To provide you with appropriate products, recommendations, and updates
  • To show you relevant ads while you are browsing the internet or using social media
  • To improve the Site, set default options, and provide you with a better experience
  • To maintain the safety, security and integrity of our property and Services, technology assets and business
  • Service providers who provide marketing services to us

Children’s Personal Information

The Site and our Services are not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 16. If an individual is under the age of 16, they should not use our Services or otherwise provide us with any personal information either directly or by other means. If a child under the age of 16 has provided personal information to us, we encourage the child’s parent or guardian to contact us to request that we remove the personal information from our systems. If we learn that any personal information, we collect has been provided by a child under the age of 16, we will promptly delete that personal information.

Security

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. If we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for "https" at the beginning of the address of the web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personal information. The computers/servers in which we store personal information are kept in a secure environment.

While we have implemented appropriate and reasonable safeguards, there is no perfect security. We cannot ensure or warrant the security of any personal information collected by our Sites and Services. We accept no liability for any unauthorized disclosure of Your personal information. You are responsible for maintaining the secrecy of any credentials used to access Your account with Us. You should report actual or suspected unauthorized activity to (949) 432-3373 or privacy@newportortho.com immediately, and in no event later than 24 hours after discovery.

Cookies and Related Technologies

The Site may partner with third parties, including Google (Google Analytics), to use cookies, which are tiny files downloaded to your device that allow us and our third-party partners to collect certain information about your interactions with our email communications, websites and other online services, and that improve your experience. We and our third-party partners and providers may also use other, related technologies to collect this information, such as web beacons, pixels, embedded scripts, location-identifying technologies and logging technologies.

We use the following types of cookies:

  • Strictly necessary cookies. These cookies enable core functionality such as security, network management and accessibility. You may disable these by changing your browser settings, but this may affect how the Services function.
  • Functional cookies. These enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
  • Analytical/performance cookies. These cookies allow us to recognize and count the number of visitors to our Services, and to see how visitors move around our Services when they are using them. This helps us to improve the way our Services work, for example, by ensuring that users are finding what they are looking for easily.
  • Targeting Cookies: These cookies record your visit to our Services, the pages you have visited and the links you have followed. They are used to track visitors across our Services.

If you wish to opt out of these analytics tracking services, visit these websites at the following links:

Email Communications Opt-Out

If you make a request to receive information (for example, additional information about one of our programs) through the Site by providing an email address or mobile phone number, you may request to discontinue receiving similar messages in the future. Materials sent to you by email or text message contain information on how to opt-out or unsubscribe. You may not opt-out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of services, technical and security notices).

Sharing

We will not sell or share the information we collect to outside third parties for the purpose of direct or indirect mass email marketing.

We will disclose personal information with service providers to help us provide our Services and fulfill our contracts with you, as described above in our Information Collection, Use, and Disclosure chart We have entered agreements with these service providers to use your personal information only for the purposes described in this Privacy Policy, and we commit to you that we will follow all relevant privacy laws when collecting and disclosing your personal information. We may share your personal information when required by law or in the good-faith belief that such action is necessary to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. We also may share personal information in connection with or during negotiations of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock.

Links

The Site may contain links to third party websites that are not owned or controlled by us, including links to social media platforms. Please be aware that we are not responsible for the content or privacy practices of such other sites. This Privacy Policy applies only to personal information collected by our Site. Links to other websites or social media platforms do not constitute or imply an endorsement or recommendation by us of the content on third party sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Do Not Track

We do not currently have the technology to automatically respond to “Do Not Track” (DNT) signals sent by web browsers, mobile devices, or other mechanisms. If you are a California resident who wishes to delete your personal information, please see the instructions for submitting such requests, below.

Third parties, such as Google Analytics, may collect data that relates to you on our websites, across time, and over other websites. Third parties’ responsiveness to do-not-track signals is governed by their privacy policies. You also may limit certain tracking by disabling cookies in your web browser. For more information on Do Not Track, please visit https://allaboutdnt.com/.

Retention of Personal Information

We will retain your personal information in accordance with our record retention requirements and policies which reflect business and legal considerations. We will retain your personal information for the time period reasonably necessary to achieve the business and commercial purposes described in this Privacy Policy (including the California Residents section below) or any other notice provided at the time of collection. Your personal information may be retained longer if required or permitted by applicable law.

California Residents

If you are a resident of California, then the information below also applies to you. The information reflects Newport Orthopedic Institute’s current practices and practices during the past 12 months. Certain terms used in this section have the meanings given to them in the CCPA.

You Have the Following Rights Under the CCPA

  • Right to request Newport Orthopedic Institute disclose personal information, or categories of personal information, it collects about you. You have the right to know: (1) the categories of personal information we have collected about you; (2) the categories of sources from which the personal information is collected; (3) the business or commercial purpose for collecting, selling, or sharing personal information; (4) the categories of third parties to whom we disclose personal information; and (5) the specific pieces of personal information we have collected about you. You also have the right to know the list of all third parties to whom we have disclosed personal information, as defined under California Civil Code Section 1798.83(e) (a/k/a the “Shine the Light Law”), during the preceding year for third party direct marketing purposes.
  • Right to Know Personal Information Disclosed, Sold or Shared and to Whom. Since we sell, share and/or disclose your personal information, as described above, you have the right to request that we disclose to you: (1) the categories of personal information that we collected about you; (2) the categories of personal information that we sold or shared about you and the categories of third parties to whom the personal information was sold or shared, by category or categories of personal information for each category of third parties to whom the personal information was sold or shared; and (3) the categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose.
  • Right to request Newport Orthopedic Institutecorrect inaccurate personal information we maintain about you. If you believe that any of the personal information that we maintain about you is inaccurate, you have the right to submit a request for us to correct that information. Upon receipt of a request, we will use commercially reasonable efforts to correct the information as you direct.
  • Right to request Newport Orthopedic Institutedelete personal information we have collected from you. You have the right to request that we delete your personal information. Following receipt of a request, we will let you know what, if any, personal information we can delete from our records. If we cannot delete all of your personal information, we will let you know the reason.
  • Right to request Newport Orthopedic Instituteopt you out of the sale or sharing of your personal information. You may opt-out of the sale or sharing of your personal information by clicking on the following links:
  • Right to Non-Discrimination for Exercising Your Rights. If you choose to exercise any of your rights, you have the right to not receive discriminatory treatment by us.

Submitting Requests Relating to Your California Rights

California residents may submit requests relating to your personal information as described above by clicking here, by emailing privacy@newportortho.com or by calling us at 1-949-432-3373. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with any of the requests as described in this Privacy Policy. If you exercise your right to request specific pieces of your personal information, we will require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.

For more information about our privacy practices, if you have questions, or if you feel that we are not abiding by this Privacy Policy, you should contact us immediately via telephone at (949) 432-3373, privacy@newportortho.comvia mail Attn: Privacy Officer, 22 Corporate Plaza Drive, Newport Beach, CA 92660.